Printing variable data
To address thousands of clients by first name and patronymic
Personalized printing (variable data printing) is the digital printing of postcards, business cards, invitations, diplomas and other printing, in which each copy of the product differs from others by a certain set of data, for example, name, surname, position, etc. With such printing, the product design and some general information remain unchanged in each copy. Distinguishing data is called variable data. Personalized printing provides a targeted appeal to the client, is widely used in marketing and allows you to increase the effectiveness of advertising campaigns many times.
Variable data for specific tasks
- Personalization of badges, business cards, postcards, diplomas and other information and advertising materials - allows you to easily and quickly order printing using the same type of layout with variable data.
- Marking products - stickers, stickers, labels, tags, in the layout of which unique numbers, barcodes and qr codes are printed.
- Targeted mailing is widely used when sending invoices and other documentation to the customer base in automatic mode and allows you to increase the effectiveness of such mailing. Addresses, names, logos, etc. can be used for personalization. Personalized printing can be performed on invoices, contracts, envelopes, postcards.
Types of personalization
- Text personalization is the most common type of personalized printing. It is used for targeted mailings, allowing you to achieve the effect of a personal appeal. When using detailed customer databases, it allows you to conduct effective mailing lists.
- Personalization with graphic images - graphic images and photographs are used as variable data . This technology (along with text personalization) is common when printing badges, passes.
- Personalization using barcodes is used when printing badges, flyers, club cards, passes. The barcode is then used to identify the customer or employee.
Prices, discounts, discounts, terms
Number of variables in the layout | 1-2 (I level)| 3-5 (II)| 6-8 (III)| 9-10 (IV)
Personalization prices | 43,00 rub. | 64,50 rub. | 150,50 rub. | 215,00 rub.
- Prices are indicated for works with prepared source data. The rules of preparation are here.
- Personalization II - IV levels - in Pavilion No. 5. Personalization of photos - level II and higher, depending on the number of variables in the layout.
- The price does not include the proofreading of the source data and the result of personalization.
Order a layout for personalization
The layout, which uses variable data, includes two components:
- A design layout prepared in a graphic editor according to the requirements for this product. It can be developed by the customer or by our specialistsDesign studios.
- Personalization data presented in an Excel file. See the rules of preparation here.