Variable data printing

  • Prices, discounts, deadlines
  • Data preparation

Prices, discounts, deadlines

Printing variable data

To address thousands of clients by first name and patronymic
Personalized printing (variable data printing) is the digital printing of postcards, business cards, invitations, diplomas and other printing, in which each copy of the product differs from others by a certain set of data, for example, name, surname, position, etc. With such printing, the product design and some general information remain unchanged in each copy. Distinguishing data is called variable data. Personalized printing provides a targeted appeal to the client, is widely used in marketing and allows you to increase the effectiveness of advertising campaigns many times.

Variable data for specific tasks
  • Personalization of badges, business cards, postcards, diplomas and other information and advertising materials - allows you to easily and quickly order printing using the same type of layout with variable data.
  • Marking products - stickers, stickers, labels, tags, in the layout of which unique numbers, barcodes and qr codes are printed.
  • Targeted mailing is widely used when sending invoices and other documentation to the customer base in automatic mode and allows you to increase the effectiveness of such mailing. Addresses, names, logos, etc. can be used for personalization. Personalized printing can be performed on invoices, contracts, envelopes, postcards.

Types of personalization
  • Text personalization is the most common type of personalized printing. It is used for targeted mailings, allowing you to achieve the effect of a personal appeal. When using detailed customer databases, it allows you to conduct effective mailing lists.
  • Personalization with graphic images - graphic images and photographs are used as variable data . This technology (along with text personalization) is common when printing badges, passes.
  • Personalization using barcodes is used when printing badges, flyers, club cards, passes. The barcode is then used to identify the customer or employee.

Prices, discounts, discounts, terms
Number of variables in the layout | 1-2 (I level)| 3-5 (II)| 6-8 (III)| 9-10 (IV)
Personalization prices | 32,00 rub. | 48,00 rub. | 112,00 rub. | 160,00 rub.
  • Prices are indicated for works with prepared source data. The rules of preparation are here.
  • Personalization II - IV levels - in Pavilion No. 5. Personalization of photos - level II and higher, depending on the number of variables in the layout.
  • The price does not include the proofreading of the source data and the result of personalization.

Order a layout for personalization
The layout, which uses variable data, includes two components:
  • A design layout prepared in a graphic editor according to the requirements for this product. It can be developed by the customer or by our specialistsDesign studios.
  • Personalization data presented in an Excel file. See the rules of preparation here.

Data preparation

Preparing data for personalization

Variable data prepared using the above rules allows you to avoid most printing errors. You can ask all your questions to the staff of the printing center by phone +375 17 3 290 290 .
Download the template for data personalization to your computer (File->Download->>Microsoft Excel (xlsx)), fill in the information in accordance with the rules below, send it to us by >>e-mail or through the form at the bottom of this page.

Rules for preparing variable data for printing
  • variable data is provided by the customer in the form of an Excel spreadsheet. If there are no more than two variables (for example, full name and position), then the data can be provided in any text editor
  • data related to one person is recorded in one line
  • each separate cell contains data that differs from others in style and location in the layout (for example, the second cell contains the surname, the third contains the first and patronymic, and the fourth contains the position)
  • each column should contain data of the same type for different persons (for example, in the 4th column, a position is indicated for all persons)
  • to personalize graphic images (image files, photos), they should be placed in a separate folder (there should be only one folder), in an Excel spreadsheet, in a separate cell, you must specify the name of the image file that refers to the data of the current row
Подготовка макета для персоназации
Recommendations for data processing
  • as the names of the image files, use numeric numbers corresponding to the ordinal number of the row with data in the Excel table - this will simplify working with images.
  • spaces at the beginning of the line and double spaces in text data look ugly when printed – do not use them;
  • punctuation marks incorrectly separated by spaces (correctly: hyphen - without spaces, dash - space before and after it, other punctuation marks - space only after the punctuation mark) are very noticeable when printed and look sloppy
  • Latin quotation marks ("") are incorrectly personalized, Cyrillic quotation marks ("") should be used instead
Подготовка изображений для персонализации
Additional services
Please note that the design of the layout (invitations, postcards, price tags, business cards, etc.), as well as the work on checking and bringing the customer's data into compliance with the above requirements are paid additionally.

Your project files
Max file size - 200 MB.
Order design
We will respond to you within three business hours
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The price of urgent production

You may need to finalize the layout

Free mail delivery in Belarus from 75 rubles.

Our works
Printing with personalization urgently and to order. Delivery in Minsk and Belarus

The Pencil Printing Center is located in the center of Minsk, next to the metro

Where are we located:

Minsk, Gikalo str. 3
 art.m. "Yakub Kolas Square"
near the Central Department Store

Polygraphy and photography. Large format printing. The baguette workshop. Design studio.

Work schedule:

Mon-Sat: 7.30 - 21.00;
Sun: 10.00 - 21.00.


+375 (17) 3 290 293

Minsk, Independence Square
 metro station "Lenin Square"
crossings at the entrance to the Stolitsa shopping center

Polygraphy and photography. Drawings, posters. Souvenirs and promotional gifts

Work schedule:

Mon-Sat: 7.30 - 21.00;
Sun: 10.00 - 21.00.


+375 (17) 3 290 291

Minsk, Bogdan Khmelnitsky str. 7
 art.m. "Academy of Sciences"
Behind the cinema "October"

Polygraphy and photography. Drawings, posters. Souvenirs and promotional gifts

Work schedule:

Mon-Sat: 7.30 - 21.00;
Sun: 10.00 - 21.00.


+375 (17) 3 290 297

star star star star star
It was a very amazing experience. My briefcase. It was necessary to make a scroll of non-standard size and non-standard design in a day! Votik Anastasia immediately got into the orders and provided maximum assistance, and the tone of communication (and we communicated a lot, because I am a demanding customer) was positive and friendly. Thank you so much for your involvement, friendliness and wonderful and above all expectations result!
Ilya Stovba.
About design
About Product
About print
Above all praise
About delivery
Very quickly!
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I am very grateful for the prompt, high-quality work. I ordered stickers for gift bags for children at graduation in elementary school. The order was completed in a few hours and shipped on the same day, so everything arrived on time and made it possible to please the children. Thank you for completing the order very quickly. The quality is excellent. The price is affordable. I recommend the pencil printing center!
Komarova Elena.
About design
Everything's fine
About Product
I'm happy with everything
About print
About delivery
star star star star star
They printed stickers on bags for gifts to graduates. The order was completed very quickly. The delivery is fast. The quality is good. We are very satisfied with the order!!!
Komarova Elena.
About print
Decent quality
About delivery
star star star star star
To be honest, I didn't know that a branch of the Pencil printing center had opened on Gikalo! I had an urgent order, but not printing a couple of sheets, but printing a roll-up! And this is far from fast! The guys did it in less than 2 hours! The cost of work has been increased for the urgency of the work, but it is not so important when it is on fire! Thank you very much for your help and assistance! For a professional approach to your work! Also, while waiting for an order, you can drink delicious coffee from the Varka network, they are in the same open space!
Maria Arbuzova
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Sad prints on T-shirts. Everything is fast, super. The girl has changed her mind, clarified everything.
Ksenia Openko
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I printed postcards on Khmelnitsky for the first time, I had no idea what sizes and paper there were from the word at all. The operator Irina was very polite and immediately helped with the choice and showed illustrative examples!! It helped a lot and gave me a good mood for the whole day. I also told you about orders through the website, I will definitely print more!!
Daria Pogranovskaya.
About Product
Everything is super
About print
About delivery
At the height
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